Picture Book Fashion Ltd was born in Glasgow in 2011, founded by local couple Andrew & Michelle Molloy.

The company was created after spotting a gap in the market but has quickly grown and is now one of the major players in branded boutique childrenswear in the UK, Ireland, and Holland. With two main brands launched since its formation, and another two brands launched in recent years, the company philosophy has been simple, “give the clients what they want, not excuses”. With many years of experience in the industry prior to PBF, the founders were keen to cherry pick the strong points and ideas they had learned, whilst always keeping in mind the needs of their customers.

The couple, along with their daughter Layla, control the process right from the start; working closely with the design teams to fit the needs of their clients and keep on top of what works commercially. The results are collections that are carefully coordinated with accessories to make complete outfits that merchandise and sell together. Their marketing support is second to none and promotes the brands with visual merchandising, POS materials and social media campaigns, all of which are designed to create demand for their retail partners.